Sony Music is taking on the metaverse.
Sony Music Labels Inc. has announced a new virtual reality initiative dubbed ‘ReVers3:x’ (read as a reverse cross). This is a project where users may view brief live footage of performances by different artists. These live events are broadcast in a virtual environment built by Sony Music Labels Inc.
Japanese Hip-Hop artist KEIJU‘s performance was the project’s debut live video, which was uploaded on YouTube.
The virtual arena was created using cutting-edge Sony technology, as well as collaboration with other Sony group enterprises. People may enjoy seeing different artists’ performances in a virtual world as part of this initiative of brief live performances. KEIJU performed the first live performance, which was broadcast globally. The scene was placed on Tokyo’s streets, which were completely produced in virtual reality.
MomentTokyo, REZ&, and Huez, who is renowned for XRLIVE creations, collaborated to create this virtual world. Digital artists from OFBYFOR TOKYO made artworks for this place, which many young cutting-edge innovators are a part of. The teaser video that was posted at the time of the project’s introduction has received over 300,000 views. After much anticipation, the project’s totality was ultimately disclosed.
KEIJU performed three songs, ‘Falling,’ ‘Tears,’ and ‘In My Eyez,’ in a video game-like environment. The stage effect with the cherry blossom petals falling in coordination with the music, as well as driving across the city in this virtual realm with this song, wowed the crowd. On the ReVers3:x Official YouTube Channel, this live concert has been posted in its entirety.
The live concert was recorded at Sony’s Volumetric Capture Studio Tokyo. The volumetric technology developed by Sony is among the best in the world. Utilizing Sony’s 4K camera equipment and UNREAL ENGINE, MomentTokyo developed the virtual world using Volumetric capture technology.
For the first season, starting in March 2022, the project ReVers3:x plans to conduct more XR live performances, mostly with more HIP HOP artists, on a random timetable. Its goal is to be a cross-cultural destination where all types of entertainment will be released in a virtual area.
Make sure to check the artist Keiju out as well he has some fire!