Kendrick Lamar’s video gained over 5 million views in the first 12 hours.
If you are a fan of Kendrick Lamar you know that he is a cultural rapper. He dropped his video for “The Heart Part 5” and it has already gained 5 million views in less than 12 hours.
Kendrick thanks his fans, family, and professors at the start of the song. Kendrick takes the face of often controversial black males including O.J. Simpson, Kanye West, Will Smith, and Jussie Smollett throughout the video, directed by Lamar and Dave Free. In the song’s final verse, Lamar raps from the perspective of someone who has been taken before their time.