Flo Rida hasn’t made a comment as of yet.
Hip-hop artist Flo Rida has been awarded a massive $82.6 million in a lawsuit against Celsius Energy Drinks. According to reports, the lawsuit stems from a partnership that Flo Rida had with the company in which he was set to be the face of their brand and promote their energy drinks. However, the partnership reportedly fell apart when Celsius failed to live up to their end of the deal.
Flo, whose real name is Tramar Lacel Dillard, claimed that Celsius had failed to pay him the full amount that was agreed upon in their partnership deal. The artist also alleged that the company had used his image and likeness without his permission.
The lawsuit was filed in 2021 and a jury ultimately found in favor of Flo Rida. The $82.6 million award includes damages for breach of contract, as well as compensation for the unauthorized use of Flo Rida’s image and likeness.
Celsius Energy Drinks, which is based in Boca Raton, Florida, has not yet commented on the outcome of the lawsuit. However, it is likely that the company will appeal the jury’s decision.
This case is a reminder of the importance of clear and comprehensive contracts in business partnerships. It also serves as a cautionary tale for companies to not use the image or likeness of individuals without their express permission.
Flo Rida has made a name for himself in the music industry with hit songs like “Low” and “Right Round.” He has also made appearances on several TV shows, including Dancing with the Stars. This lawsuit, however, isn’t the first time Flo Rida has been in legal trouble. In 2013, he was sued by the American Society of Composers, Authors, and Publishers (ASCAP) for failing to pay royalties.